Formerly Elare Pickleball
Before
Free photos
Now
Free paddles
The community-first promise continues.
Promotions
Exclusive deals and giveaways for the Vicious community
This Changes Everything
We are creating products for the community to give back like never before. You pay what we pay. If we pay $50, you pay $50.
Project X
Gen4.5 Power/Control Hybrid
V-Grips Tacks
SMART Tack Overgrips · 12-pack
BodyBags
Electrolyte Sticks · 16 servings
*Disclaimer: These pros currently use other brands' gear. But ours is also gear. Great gear, even.
TechnologyPlayVicious App
We built the TikTok for pickleball. A place to share our communities best plays in 90 second clips. Earn votes, rewards, and contests like "Best Body Bag."
@playviciousOPPL Season 2: Point of the night!
@playviciousPPA Challenger - Little Rock
@playviciousFight Fight Fight - OPPL Season 2
@playviciousProject X Development
@playviciousGreat Point - OPPL Season 2
@playviciousAngles and Airwaves - OPPL Season
@playviciousClean Dinking - OPPL Season 2
@playviciousPrototype Testing - Mario Brother Flick
@playviciousLet City - OPPL Season 2
@mariopacilioPaddle review
A Year in the Lab
combined human minutes (and counting)
10+ people actively developing—we're not done obsessing yet
We tested foam cores. Sourced dual-origin salts. Developed adaptive grip formulas.
Talked to manufacturers. Saw the invoices. Checked every receipt.
Paddles. Grips. Electrolytes. The whole ecosystem.
We know exactly what it costs.
The brainstorm that started it all.
A real conversation from the lab.
Guys, we need to get gear to the community.
What if we just make our own gear?
- Dan (CEO)
Well... there are still costs we can't avoid:
• Factories need to get paid
• Shipping costs money
• Materials aren't free
- The Team
Fine. Can't make materials free.
But all that overhead? The 300% markup?
We're killing it. Every last dollar of it.
- Dan
The pickleball industry has a markup problem.
Here are the receipts.
Zero markup. Just a donation.
COGS + Donation
We make gear at cost. You pay what we pay + a community contribution. Contributions fund local pickleball growth in your community.
Where your money goes.
Every product. Full breakdown.
Here's exactly what you pay and where it goes.
Here's the honest truth about what things actually cost.
Spoiler: Getting stuff to you is expensive.
🏸 Project X Paddle
57% making it · 43% getting it to you
🎾 Tacks (12-pack)
45% making it · 55% getting it to you
💧 BodyBags (16 servings)
33% making it · 67% getting it to you
For BodyBags, logistics costs more than twice the manufacturing.
We wish we could eliminate those costs. We can't.
So we're showing you exactly where every dollar goes.
Want to see more?
The community impact.
Watch what happens when every purchase funds local growth.
Meet Goal
Donations from every purchase
Donations collected:
$0
Gear donated:
0 kits
Retail value:
$0
Exceed Goal
Donations from every purchase
Donations collected:
$0
Gear donated:
0 kits
Retail value:
$0
$68.73 in donations = 1 kit worth $400 retail ($251 paddle + $24 grips + $32 electrolytes + $100 bootcamp ticket)
Every purchase includes a donation that funds local pickleball gear and events.
The biggest pickleball event of the year.
One epic day. Once a year.
Free training. Free gear.
Plus the Vicious Pickleball Awards.
📦The Bootcamp
Free training + gear for new players:
Free Project X paddle
$251 retail value
Free Tacks grips + BodyBags
Premium gear and electrolytes
Professional coaching
Top Tulsa coaches on court
Fundamentals + fun shots
ATPs, Bodybags, Erne
🏆Vicious Pickleball Awards
Celebrating Tulsa's pickleball community:
Local players and rising talent
Club owners building the scene
Coaches growing the next generation
Community influencers and advocates
Recognizing the people who make
Tulsa pickleball great.
📍Where it happens
Greater Tulsa area.
One massive venue. One unforgettable day.
🎉The vision
One annual event to celebrate the growth of Tulsa pickleball.
The more units sold, the bigger the event.
Same commitment, different form.
We gave away tens of thousands in free media.
Not for exposure.
Not to build a brand.
Because it mattered.
Now we're building products the same way.
COGS-only pricing for everyone
Radical transparency
Every dollar tracked
Every paddle funded
What we're building.
Project X
Gen4.5 Power/Control Hybrid
Built for aggressive play.
Multi-stage energy management core
Carbon pillars prevent collapse
Designed to hit hard and stay consistent
Pure COGS + community donation at checkout
Tacks (V-Grips)
Adaptive Overgrips • 12-pack
SMART Tack Technology. Adaptive tackiness that evolves as you play.
Pure COGS + community donation at checkout
BodyBags
Electrolyte Drink Mix • 16 servings
500mg sodium per stick. Dual origin salt system. Engineered for aggressive pickleball.
Pure COGS + community donation at checkout
This isn't for everyone.
This is for the community.
You built this community.
You showed up to tournaments.
You watched the broadcasts.
You supported Elare.
Now we're giving it back.
COGS pricing
Zero profit
Radical transparency
Every purchase funds local growth.
Your donations build the next generation.
This is our mission.
Not hidden. Not apologized for.
Same energy.
Ready to Join the Movement?
Shop our gear