Vicious
Vicious Pickleball Labs background featuring retro aesthetic

Formerly Elare Pickleball

Vicious Pickleball Labs

Before

Free photos

Now

Free paddles

The community-first promise continues.

Same team. New mission.
Scroll to see the announcement
The Lab

This Changes Everything

We are creating products for the community to give back like never before. You pay what we pay. If we pay $50, you pay $50.

78% off
Project X paddle

Project X

Gen4.5 Power/Control Hybrid

$56.33$251
41% off
V-Grips Tacks

V-Grips Tacks

SMART Tack Overgrips · 12-pack

$14.26$24
57% off
BodyBags Hydration

BodyBags

Electrolyte Sticks · 16 servings

$13.80$32
Pro Players
PPA pros use great gear.We make great gear.
Ben Johns
Anna Leigh Waters
JW Johnson
Anna Bright
Federico Staksrud
Jorja Johnson
Catherine Parenteau
Christian Alshon
Salome Devidze
Andrei Daescu
Ben Johns
Anna Leigh Waters
JW Johnson
Anna Bright
Federico Staksrud
Jorja Johnson
Catherine Parenteau
Christian Alshon
Salome Devidze
Andrei Daescu

*Disclaimer: These pros currently use other brands' gear. But ours is also gear. Great gear, even.

TechnologyPlayVicious App

We built the TikTok for pickleball. A place to share our communities best plays in 90 second clips. Earn votes, rewards, and contests like "Best Body Bag."

OPPL Season 2: Point of the night!
54
playvicious@playvicious

OPPL Season 2: Point of the night!

1:41
PPA Challenger - Little Rock
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playvicious@playvicious

PPA Challenger - Little Rock

1:22
Fight Fight Fight - OPPL Season 2
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playvicious@playvicious

Fight Fight Fight - OPPL Season 2

0:47
Project X Development
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playvicious@playvicious

Project X Development

0:32
Great Point - OPPL Season 2
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playvicious@playvicious

Great Point - OPPL Season 2

0:47
Angles and Airwaves - OPPL Season
33
playvicious@playvicious

Angles and Airwaves - OPPL Season

0:36
Clean Dinking - OPPL Season 2
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playvicious@playvicious

Clean Dinking - OPPL Season 2

0:48
Prototype Testing - Mario Brother Flick
28
playvicious@playvicious

Prototype Testing - Mario Brother Flick

0:05
Let City - OPPL Season 2
28
playvicious@playvicious

Let City - OPPL Season 2

0:45
Paddle review
25
mariopacilio@mariopacilio

Paddle review

0:34
View Allon PlayVicious
Lab background

A Year in the Lab

60,000+

combined human minutes (and counting)

10+ people actively developing—we're not done obsessing yet

We tested foam cores. Sourced dual-origin salts. Developed adaptive grip formulas.

Talked to manufacturers. Saw the invoices. Checked every receipt.

Paddles. Grips. Electrolytes. The whole ecosystem.

We know exactly what it costs.

The brainstorm that started it all.

A real conversation from the lab.

Guys, we need to get gear to the community.

What if we just make our own gear?

- Dan (CEO)

Well... there are still costs we can't avoid:

• Factories need to get paid

• Shipping costs money

• Materials aren't free

- The Team

Fine. Can't make materials free.

But all that overhead? The 300% markup?

We're killing it. Every last dollar of it.

- Dan

$251
THE DUMBTAX
Absolutely insane

The pickleball industry has a markup problem.

$56.33
COGS
$100
Entrepreneur
$150
Excessive
$200
Corporate
$251
DUMBTAX

Here are the receipts.

Zero markup. Just a donation.

💰

COGS + Donation

We make gear at cost. You pay what we pay + a community contribution. Contributions fund local pickleball growth in your community.

Full Transparency

Where your money goes.

Every product. Full breakdown.
Here's exactly what you pay and where it goes.

Here's the honest truth about what things actually cost.

Spoiler: Getting stuff to you is expensive.

🏸 Project X Paddle

Manufacturing (per paddle)$32.00
Getting it to you:
Shipping to warehouse$14.23
Packaging materials$0.60
Shipping to customer$9.50
Logistics subtotal$24.33

57% making it · 43% getting it to you

Total COGS$56.33

🎾 Tacks (12-pack)

Manufacturing (12 grips)$6.36
Getting it to you:
Packaging materials$0.40
Fulfillment (pick, pack, label)$2.50
Shipping to customer$5.00
Logistics subtotal$7.90

45% making it · 55% getting it to you

Total COGS$14.26

💧 BodyBags (16 servings)

Manufacturing (16 sticks)$4.50
Getting it to you:
Shipping to warehouse$1.40
Packaging materials$0.40
Fulfillment (pick, pack, label)$2.50
Shipping to customer$5.00
Logistics subtotal$9.30

33% making it · 67% getting it to you

Total COGS$13.80

For BodyBags, logistics costs more than twice the manufacturing.

We wish we could eliminate those costs. We can't.

So we're showing you exactly where every dollar goes.

Want to see more?

Community Impact

The community impact.

Watch what happens when every purchase funds local growth.

Meet Goal

Donations from every purchase

Donations collected:

$0

Gear donated:

0 kits

Retail value:

$0

Exceed Goal

Donations from every purchase

Donations collected:

$0

Gear donated:

0 kits

Retail value:

$0

$68.73 in donations = 1 kit worth $400 retail ($251 paddle + $24 grips + $32 electrolytes + $100 bootcamp ticket)

Every purchase includes a donation that funds local pickleball gear and events.

The Annual Bootcamp

The biggest pickleball event of the year.

One epic day. Once a year.

Free training. Free gear.

Plus the Vicious Pickleball Awards.

📦The Bootcamp

Free training + gear for new players:

  • Free Project X paddle

    $251 retail value

  • Free Tacks grips + BodyBags

    Premium gear and electrolytes

  • Professional coaching

    Top Tulsa coaches on court

  • Fundamentals + fun shots

    ATPs, Bodybags, Erne

🏆Vicious Pickleball Awards

Celebrating Tulsa's pickleball community:

  • Local players and rising talent

  • Club owners building the scene

  • Coaches growing the next generation

  • Community influencers and advocates

Recognizing the people who make

Tulsa pickleball great.

📍Where it happens

Greater Tulsa area.

One massive venue. One unforgettable day.

🎉The vision

One annual event to celebrate the growth of Tulsa pickleball.

The more units sold, the bigger the event.

The Promise

Same commitment, different form.

We gave away tens of thousands in free media.

Not for exposure.

Not to build a brand.

Because it mattered.

Now we're building products the same way.

COGS-only pricing for everyone

Radical transparency

Every dollar tracked

Every paddle funded

Products in Manufacturing
Same team.Same vision.Zero profit.
Paddles
Balls
Grips
Court Shoes
Bags
Performance Shirts
Athletic Shorts
Compression Gear
Hats
Visors
Electrolytes
Protein
Pre-Workout
Recovery
Creatine
Overgrips
Lead Tape
Edge Guards
Paddle Covers
Ball Hoppers
Ball Machines
Portable Nets
Training Cones
Agility Ladders
Target Systems
Paddle Cleaners
Microfiber Towels
Cooling Towels
Grip Tape
Court Brushes
Paddles
Balls
Grips
Court Shoes
Bags
Performance Shirts
Athletic Shorts
Compression Gear
Hats
Visors
Electrolytes
Protein
Pre-Workout
Recovery
Creatine
Overgrips
Lead Tape
Edge Guards
Paddle Covers
Ball Hoppers
Ball Machines
Portable Nets
Training Cones
Agility Ladders
Target Systems
Paddle Cleaners
Microfiber Towels
Cooling Towels
Grip Tape
Court Brushes
The Products

What we're building.

Project X

Gen4.5 Power/Control Hybrid

Built for aggressive play.

Multi-stage energy management core

Carbon pillars prevent collapse

Designed to hit hard and stay consistent

Retail:$251
Your Price:$56.33
Save $194.67 (78%)

Pure COGS + community donation at checkout

Tacks V-Grips adaptive pickleball overgrips

Tacks (V-Grips)

Adaptive Overgrips • 12-pack

SMART Tack Technology. Adaptive tackiness that evolves as you play.

Retail:$24
Your Price:$14.26
Save $9.74 (41%)

Pure COGS + community donation at checkout

BodyBags electrolyte drink mix for pickleball

BodyBags

Electrolyte Drink Mix • 16 servings

500mg sodium per stick. Dual origin salt system. Engineered for aggressive pickleball.

Retail:$32
Your Price:$13.80
Save $18.20 (57%)

Pure COGS + community donation at checkout

This isn't for everyone.

This is for the community.

You built this community.

You showed up to tournaments.

You watched the broadcasts.

You supported Elare.

Now we're giving it back.

COGS pricing

Zero profit

Radical transparency

Every purchase funds local growth.

Your donations build the next generation.

This is our mission.

Not hidden. Not apologized for.

Same energy.

Ready to Join the Movement?

Shop our gear